No matter how good your website is, you can always improve it further. Here I share 11 simple and effective tips that will definitely help out in the results your current website is producing.
1. Have a decent navigation menu
No matter how good looking your site is, if you have a proper navigation bar, you users won’t find what they are suppose to and at the end of the day, it will hurt your business. Make sure your Navigation Bar is laid out fairly well and it’s clear. Try to limit this to 6 options at the most.
2. Have a clear call to action
For your users to take action, make sure you have very clear call to action buttons. Experts say you should have at least three spots on one page so your visitor can take the desired action.
3. Have a Phone Number
If you have a website that is selling a product or a service, you must have a phone number. Having a phone number increases trust and will definitely help you convert more visitors.
4. Have a personal About Us page
Unless your site is a ‘corporate’ representation of your business, your about me page must have some kind of elements to create more of a personal connection with your visitors. If it doesn’t appear that their is a real person behind your site, your visitors won’t take any action.
5. Use images
Use images on your website to put more ‘life’ into it. Try to use images of real people or make it fun by using cartoon like images. Regardless, use pictures and make your website visually appealing as well.
6. Add Google Maps
If your customer needs to know the location of your business, you must have clear directions for them. Use Google Maps for this. It’s accurate and free.
7. Make it responsive
A responsive website is something that appears perfectly on mobile devices. With the majority of online users going mobile, if your website is not responsive, you will continue losing tremendous sales.
8. Have Social Media
Its a must for any business to have a Twitter or Facebook account. Social Media is taking over our normal means of communication. You and your business must be on it.
9. Get Testimonials
Nothing increases trust, value and conversions more than real testimonials. Email or call your past customers and ask them for a testimonial. In return, give them a discount. They will be happy.
10. Restart if you have to
If you think your site requires tons of work, don’t worry. Re-start from nothing. It’s better to put in a few months before starting a website again than to have a under performing website forever.
11. Don’t be afraid to hire a professional
If you can’t make the changes you want, get someone else to do it. You will only be losing control temporarily and at the end of the day, you will have a finished product that you and your customers will be fond of using.
So implement these simple yet effective changes and you will definitely see a positive improvement in your site’s looks and results.