SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
The SEO You Knew Just Died a Painful Death
2012 was the year when search engine optimization really matured. Google was ruthless and made a clear statement that only the best shall rank high and win. It has now become evident, more than ever before, that providing high-quality content and delivering the best possible user experience and value to our visitors and customers are the only means to succeed in the digital marketplace.
All those who sought quick and cheap results are now cleaning up from the aftermath of Google’s Panda, Penguin and now the frequent algorithm updates. Quick SEO tactics from this year onwards might show signs of a short-term fix at best, but will definitely cause long-term damages at worst.
It’s the Time to Celebrate
The bad news is that Google has become hard to please. The good news is that your competitors are probably struggling to catch up with Google’s rapidly improving algorithms. Google has now offered you a window of opportunity. It is now up to you to grab it and leap ahead or lose it and get left behind.
From 2013 onward, to win in the digital world gate-kept by Google, you need to commit to a strong long-term strategy. You can still build certain legit small wins into your long-term strategy, but only to assist in developing your brand strength. The only available way to beat your competition is to become a brand and establish yourself as an authoritative figure in your industry. Only then will Google allow you into the top league and you will gain increased visitors who will then convert into customers.
What Can We Do For You
We have been working successfully with small to medium sized businesses and helped them succeed online. While Google and all the other nut and bolts of the internet keep twisting and turning, we stay alert and up-to-date and make it our mission to deliver results for our customers.
On Site SEO:
On Site SEO refers to Search Engine Optimization tactics that involve any direct edits that you might make to your website’s files. These edits and the way your website is structured have a direct influence on how your site behaves in search engines.
Some of our strategies include:
- Search and Human Friendly URLs
- Canonical URLs
- HTML Meta Data
- Content Structure / Headings
- Body Content / Keywords / Key Phrases
- Page Layout and Usability
- Optimization of Website Images
- High Page Speed
- W3C Standards Testing
- Robots.txt / XML Sitemaps
- Internal Linking
- Custom 404 Pages
- Redirects for Non-Existent URLs
Off Site SEO:
Off Site SEO is concerned with all the things that we can do on other websites to increase the authority index of your website and help it rank higher in the search engines. Off Site SEO mostly consists of getting links to your website from websites that are ranked high and have a good reputation with Google. When done right, link building is the most powerful SEO strategy to increase your website’s Google rankings.
To keep this document brief, we cannot detail each of the many link building strategies that we adopt. Below are a few examples:
- Creating authority sites to point back to your website
- Guest blogging or writing for online publications and blogs
- Syndication of interesting and informative articles
- Answering or posting questions on popular Q&A websites
- Videos and presentations that are useful or interesting to share
- Press releases over the internet
- Link exchanges with industry partners
- Getting one way links from high authority websites
- Social media profiles, bookmarks, lead generation, discussions and debates, etc.
Our Search Engine Optimization process starts with a FREE initial consultation, analysis and recommendation. We dissect the code behind your website, check for standards compliance, run some tests to find out what Google thinks about your website, measure the competition, and evaluate the website’s authority score on the internet. The recommendation will have two parts: On Site and Off Site SEO.
Contact Us today to find out what we can do for you.